Pens Used As Corporate Gifts
Pens are small, fairly cheap but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of 1 – 2 months depending on usage. They are an ideal giveaway, because they are versatile.
Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpens are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd and interesting colours such as pink or orange can also be used, but are of little usability. They’re best for children’s wear businesses or party-hire companies. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
On the pen’s body, you should first focus on company information you want to put, before considering the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your business.
Good corporate gift suppliers should let you to buy pens in bulks you require, in addition to the design concept of the pen body and its quality aspects discussed here.
Discover how Pen can enhance your marketing today. See us to have some essential Corporate Giftideas.
